Who We Are

The Higher Ed Marking Group is a team of researchers, educators and communications professionals with dozens of years experience in higher education, communications, research and higher education marketing.  

As we saw what was happening to private colleges and universities, we turned our attention to creating solutions to help them in this new environment - solutions to not only help institutions weather the storm, but create new strategies to ensure long-term success.

Our program recognizes that:

• Many parents feel they can no longer justify the cost of a private education.
  
  
• Students are less willing to take on high debt for an undergraduate degree.
  
  
• There is increased competition from less expensive schools, even community colleges, which President Obama has fortified with a $12 billion cash infusion.

More importantly, we recognize that private institutions wanting to survive and prosper must adapt so they can attract the students they want . . . and we've developed a system to help them do that.

We call it CUDA™, our College/University Desirability Assessment.  It may be just the step you need to immunize your school from today's discouraging trends.