CUDA™ - In Greater Detail

Developed by a team of researchers, educators and communications professionals, CUDA™ provides a comprehensive, independent assessment of the effectiveness of your web-based communications … from the viewpoint of the students, parents, alumni, counselors and other key target audiences you must attract.

Through in-depth interviews, qualitative and quantitative research with newly admitted and prospective students, media analysis of external communications, a website audit and an investigation of search engine results, CUDA™ evaluates your current web-based communications; identifies strengths and weaknesses of your programs against the behavior of prospective students; and recommends a program of action – strategies and tactics uniquely tailored to your institution’s needs.

Our research-based program is designed to help administrators fine-tune positioning and communications efforts by better understanding how prospective students collect information, by identifying gaps in search engine results and recommending ways to fill them, and enhancing your competitive position.