The bright students you want to attract get their information on the Internet, using search engines, websites, blogs and other social media.  But for colleges, just being on the Internet isn't enough.  All colleges are "there," but most are not there in the right ways.

With that in mind, we've created the College/University Desirability Assessment™ (CUDA™) program.  It's designed to provide an independent, objective audit that will:

• Determine whether your college or university's assets are being optimized in student and parent electronic searches.  Using objective criteria, CUDA™ determines whether your "best match" students and their parents can find you easily and can quickly locate the information important to them.
  
  
• Evaluate the effectiveness of your positioning, messaging and web-based communications.  How effectively do your website and social media programs differentiate your college or university from other institutions.  Do they bring your school's strength and spirit to your preferred students' attention and show that it is worth the cost?
  
  
• Recommend immediate, pragmatic solutions and actions you can take to enhance your college or university's visibility and attractiveness.

Steps one and two reveal any gaps between where you are and where you ought to be.  Step three recommends actions that can help you quickly and knowledgeably fill those gaps.

Click here for more details on CUDA™